Plans to make access to
mega-project contracts conditional on companies establishing regional
headquarters in the kingdom are ambitious but ambiguous
Middle East Eye: In the pre-pandemic days of globalisation, countries competing in
emerging markets were often engaged in a "race to the bottom" to attract
multinational companies, which typically involved offering them
incentives such as tax breaks and favourable labour laws.
More recently, governments with large enough economies have opted for
the stick-over-the-carrot approach in allowing companies to set up
shop, often for political objectives.
Last year, for instance, Turkey passed a law
requiring any social media platform based abroad with over one million
daily Turkish users to set up a representative office in the country.
Saudi Arabia is taking a leaf from the same playbook as it grapples
with the economic fallout of the Covid-19 pandemic and embarks on its
ambitious Vision 2030 plans.
In mid-February, Minister of Investment Khalid al-Falih announced
that any company seeking contracts with the government, state-owned
firms and the Public Investment Fund (PIF, the sovereign wealth fund)
will have to base its regional headquarters in the kingdom by 2024.
Saudi Arabia is hoping that the allure of being the Middle East’s
biggest economy, with hundreds of billions of dollars earmarked for
mega-projects over the coming decades, will force companies to comply.
“There was surprise at the announcement, and there are some merchant
families that will not be happy,” said Theodore Karasik, a senior
adviser to Gulf State Analytics, a Washington-based consultancy.
“But at the same time, others will see the benefit of such a
regulation, and in how the city states of the Arabian peninsula interact
with each other for recovery purposes. Because of Covid-19, they are
rebooting and restructuring their economies."
The requirement, called “Programme HQ”, is still at the discussion
phase, with “as many questions as answers. It is a reminder of the
intense competition for investment within the Gulf Cooperation Council,”
said Rachel Ziemba, a non-resident fellow at the Gulf International
Forum, a Washington-based institute.
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